SUMMONERS CUP
Unveiling the new era of pinnacle achievement
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OVERVIEW
To unveil the newly redesigned Summoner’s Cup, created in partnership with Tiffany & Co., I directed a cinematic 3D launch film introducing a new symbol for the future of League of Legends Esports. Partnering with Massive Assembly, I led the film from concept through production, shaping the story, visual direction, and reveal of the most coveted trophy in esports.
Creative Direction
Art Direction
HONORING THE PAST
I centered the film around the legacy of the Summoner’s Cup and what it represents to players and fans around the world. Drawing from defining moments across Worlds history, I used the past to build anticipation for the trophy’s next chapter.
BEHIND THE CRAFTSMANSHIP BY TIFFANY & CO.
Alongside the launch film, we created a behind-the-scenes story documenting the making of the Summoner’s Cup inside Tiffany & Co.’s Rhode Island workshop. The film gave fans a closer look at the four-month process and extraordinary craftsmanship behind creating the new icon of League Esports.
A NEW ERA
Together, the films connected the legacy of Worlds with Tiffany & Co.’s heritage of craftsmanship, introducing a new Summoner’s Cup built to represent the next generation of champions.
CREDITS
Creative Director
Patrick Cho
Head of Esports Creative
Carrie Dunn
Producer
Kelsey Velasquez
Head of Design
Tracy Fu
Production Partner
Massive Assembly
