Fortnite x Son Heung Min
Celebrating the arrival of Korean legend Son Heung-min in Fortnite.
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OVERVIEW
For the launch of Son Heung-min in Fortnite, I led the concept, writing, and creative direction of a live-action film that brought Sonny’s competitive mindset into the world of Fortnite. Blending live action with extensive VFX, the film follows Sonny as he locks in for the ultimate penalty shot, transforming a moment of intense pressure into one of confidence, power, and spectacle.
Creative Direction
Art Direction
STEP INTO THE MOMENT
The film was built around a simple idea: greatness is defined by how you respond when the pressure is highest. We took an iconic moment in football, the penalty shot, and pushed it into the unexpected world of Fortnite, creating an escalating journey where pressure becomes power.
LIVE-ACTION TO FORTNITE ACTION
In post, I worked closely with the editor to refine the pacing, storytelling, and transformation, ensuring every beat built toward Sonny’s final lock-in moment.
CREDITS
Creative Director
Patrick Cho
Co-Founder of Adopt
David Creech
Sr Product Manager
Dacia Delgado
Producer
Felicia Glover
Production Partner
PRETTYBIRD
