Hall of Legends
Building the universe to immortalize greatness.
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OVERVIEW
League of Legends Esports needed a new institution to immortalize the players who defined the sport. I led the creation of the Hall of Legends, from naming and brand identity design, to launch film, with Faker as its inaugural inductee.
Creative Direction
Art Direction
DEFINING GREATNESS
To launch Hall of Legends, I worked with Massive Assembly to create a cinematic film exploring what it takes to become truly great. Through five defining tenets, Mastery, Resilience, Teamwork, Creativity, and Impact, the film transformed League champions and lore into monumental symbols of greatness, culminating in a new place where legends are immortalized.
IMMORTALIZING A LEGEND
In collaboration with New Company, I directed a comprehensive design system that translated the idea of immortalized greatness into a premium visual language. Forged in gold, the system brought together expressive typography, cinematic photography, sculptural 3D elements, and motion, creating a flexible identity that could scale across broadcast, social, digital, and physical experiences around the world.
A SYSTEM BUILT FOR LEGENDS
Hall of Legends became more than a celebration of Faker. It established a new institution for League of Legends Esports, a lasting platform designed to honor the players who shaped the game and the legends still to come. A place where achievements become legacy, and greatness is immortalized.
CREDITS
Creative Director
Patrick Cho
Head of Creative
Carrie Dunn
Brand Manager
Andres Cerros
Head of Design
Tracy Fu
Design Partner
The New Company
Production Partner
Massive Assembly
