GODS
Directing Riot Games’ epic Worlds Anthem Music Video
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OVERVIEW
I led the concept & creative direction for Worlds Anthem Music Video, "GODS" ft. NewJeans that transformed pro player Deft’s decade-long journey into an epic underdog story. Working closely with Psyop from script through final execution, we brought one of League Esports’ most iconic stories to life for one of the world’s biggest stages.
Creative Direction
Art Direction
WHERE MUSIC MEETS CULTURE
Featuring global K-pop phenomenon NewJeans, GODS brought together music, gaming, and esports culture on the Worlds stage. The collaboration pushed the anthem beyond the tournament, connecting League of Legends with a new generation of fans and turning Worlds into a global cultural moment.
THE GREATEST UNDERDOG STORY IN LEAGUE HISTORY
Rather than create a traditional music video, we built the film around Deft’s journey from high school student to World Champion. The story traces a decade of setbacks, rivalries, and perseverance, culminating in his historic 2022 championship run and transforming a real esports story into a modern League legend
DESIGNING PLAYERS AS CHAMPIONS
A defining part of the film was translating professional players into the champions they were known for playing. I directed character design and development across the film, working with Psyop to capture each player’s identity while merging them with the silhouettes, abilities, and iconic details of their League champions.
153 MILLION VIEWS AND COUNTING
The anthem film has amassed more than 153 million views, turning Deft’s journey into one of the most widely seen stories in League of Legends Esports.
CREDITS
Creative Director
Patrick Cho
Head of Esports Creative
Carrie Dunn
Brand Manager
Andres Cerros
Producer
Kelsey Velasquez
Head of Design
Tracy Fu
Animation Partner
PSYOP
