ESPORTS FEATURES FILMS
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OVERVIEW
Feature films build tournament storylines, elevate pro players, and raise the stakes of competition. I partnered with Good Boy Creative to concept and direct cinematic films across Worlds and MSI, turning rivalries and matchups into must-watch moments.
Creative Direction
Art Direction
BUILDING THE HYPE
Every match has a story. I worked with Good Boy Creative to identify the rivalries, personalities, and narratives that mattered most, transforming them into films designed to tease upcoming matchups and make every game feel bigger.
MAKING PROS INTO ICONS
Across multiple shoots, we captured players against bespoke environments alongside interviews that gave them a platform to tell their stories in their own words. The goal was to present esports pros with the same star power, drama, and cinematic treatment as the world’s biggest athletes.
OVER 50+ VIDEOS MADE
From opening day through the final stages of competition, we created more than 30 bespoke films across Worlds and MSI. Together, they formed an evolving narrative around the tournament, building anticipation, escalating rivalries, and raising the stakes as the competition moved toward its biggest moments.
BUILT AT TOURNAMENT SPEED
Live competition meant new stories were always developing. Across 3–4 multi-day shoots, we built a deep library of footage that allowed to turnaround around daily films in less than 24 hours.
CREDITS
Creative Director
Patrick Cho
Head of Esports Creative
Carrie Dunn
Sr. Campaign Producer
Nicole Choe
Producer
Adam Hemmertt
Brand Manager
Andres Cerros
Production Partner
Goodboy Creative
