STEPH IQ
Designing the first ever mobile trivia game triggered by a pro athlete
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OVERVIEW
For the NBA Playoffs, I helped create Steph IQ, a live mobile trivia game triggered by Steph Curry’s performance on the court. The moment Steph hit his first three-pointer, the game went live, giving fans the chance to turn their knowledge of Curry into Curry 5s, playoff tickets, Under Armour credits, and more.
Creative Direction
Art Direction
THE HUMAN CHEAT CODE
The creative platform was built around a simple idea: Steph Curry is basketball’s human cheat code. Glitches, pixel distortion, chromatic aberration, and digital displacement created a visual system that felt like it existed inside the game, reinforcing Steph as the player who broke basketball as we knew it.
CREDITS
Creative Director
Patrick Cho
Executive Creative Director
Roni Sebastian
Creative Director
James Littlejohn
