West Hollywood Tourism
Was the creative lead in the pitch for the redesign of www.VisitWestHollywood.com. Was responsible for the overall art direction of 3 various design options as well as the presentation deck. The goal was to create a simple and elegant website with visual appeal that emphasized content in a clean and clear way. I wanted to reduce clutter, improve readability and enhance the overall user experience. Key design highlights were progressive, image-rich designs, focused on photography, simplified user experience through streamlined navigation and integrated social utilities.
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